Ever since the genius behind James Dean's costumes in Rebel Without a Cause put the angst ridden teenager in a pair, jeans have been a staple of the male wardrobe. But the old denim pants have a history that goes far beyond the 1950s.
They've had many an incarnation - from France to Italy to India, but our favourite story is the one about them being the pants of choice for the Genoese Navy. Whenever they wanted to launder their jeans they'd put them in a giant mesh sack and drag them behind the boat as it went out to sea. Forget stonewashed, that was saltwashed.
Jeans in their modern day form really owe America for their immense popularity. James Dean, Marlon Brando, John Travolta - they've all worn denim like they were born to do it. And let's not forget Springsteen.
Today, there are so many designer jeans and washes and wears and tears that we can hardly keep up. So when we decided to give denim a go, we wanted to do it as simply as possible. Raw denim washed once with pumice to soften it up a bit, and that's it. Two fits - Geezer and Slimster - one relaxed, one tailored. Wear them with a shirt, knitwear and a good pair of leather shoes and you're good to go.
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